This paper focuses on the practical application of the theory of sound symbolism in brand name development and examines which of the two phonetic dimensions of vowel articulation. the vertical articulatory scale or the horizontal one. is utilised to a higher degree in communicating the size of a vehicle to customers. The methodology used in previous studies on size-sound symbolism did... https://www.marketingjeunesse.com/product-category/bond-maintenance-shampoo/