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Programmatic Advertising Grundlagen Erklärt

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Advertisers Use a DSP to facilitate the process of ad buying and a DMP to utilize third-party user data (brands can merge first- and third-party data to strengthen targeting capabilities). Rein private or closed auction, publishers usually Satz aside a premium ad inventory reserved only for select advertisers. Many DSPs https://adserver.easypub.eu/de/
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